https://7th-wave.co/blog-archive daily 0.75 2024-09-17 https://7th-wave.co/blog-archive/bridging-the-gap-brand-marketing-vs-performance-marketing-how-to-integrate-for-maximum-impact monthly 0.5 2026-03-27 https://images.squarespace-cdn.com/content/v1/6509aed8114f382a06d2185b/1dfbfe57-59c9-4463-9827-450fe0fc8f07/Screen+Shot+2024-09-16+at+2.46.39+PM.png The Blog - Bridging the gap: Brand marketing vs performance marketing (how to integrate for maximum impact) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6509aed8114f382a06d2185b/da875995-9451-4a0b-afcd-fe8ddb27245f/Copy+of+Contour+Lines+-+Instagram+Post+%282%29.png The Blog - Bridging the gap: Brand marketing vs performance marketing (how to integrate for maximum impact) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6509aed8114f382a06d2185b/91a61b91-8797-44d6-9caa-d78a1b47bf6b/Screen+Shot+2024-09-16+at+2.58.15+PM.png The Blog - Bridging the gap: Brand marketing vs performance marketing (how to integrate for maximum impact) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://7th-wave.co/blog-archive/brand-touchpoints-customer-experience-cx monthly 0.5 2026-03-27 https://images.squarespace-cdn.com/content/v1/6509aed8114f382a06d2185b/77917c23-551c-41fe-976c-eee73a3d7433/touchpoints-blog-seth-matlins-quote.png The Blog - 5 unexpected touchpoints to make you x20 more memorable [inc. examples] - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6509aed8114f382a06d2185b/f26d38d6-f037-4687-8412-f542a596c9aa/touchpoints-standard-blog.png The Blog - 5 unexpected touchpoints to make you x20 more memorable [inc. examples] - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6509aed8114f382a06d2185b/ccaaf4b0-e86e-4855-ad12-8d1700d966fb/touchpoints-patagonia.png The Blog - 5 unexpected touchpoints to make you x20 more memorable [inc. examples] - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6509aed8114f382a06d2185b/39759014-d682-43a7-b9ff-4a45815bc622/touchpoints-blog-indigo-wild.png The Blog - 5 unexpected touchpoints to make you x20 more memorable [inc. examples] - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6509aed8114f382a06d2185b/c78b5310-7a22-42b5-805a-9ea113c1567c/touchpoints-blog-headspace.png The Blog - 5 unexpected touchpoints to make you x20 more memorable [inc. examples] - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6509aed8114f382a06d2185b/4d6e6fdb-0e6c-4d6e-bf87-66fccb626a29/touchpoints-blog-off-menu.png The Blog - 5 unexpected touchpoints to make you x20 more memorable [inc. examples] - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6509aed8114f382a06d2185b/bcc69d7e-883b-4727-8844-ac8ce788ca11/touchpoints-blog-percival.png The Blog - 5 unexpected touchpoints to make you x20 more memorable [inc. examples] - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6509aed8114f382a06d2185b/9d110875-466f-41d5-9925-d2dd9a142694/touchpoints-blog-indigo-wild-1.png The Blog - 5 unexpected touchpoints to make you x20 more memorable [inc. examples] - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6509aed8114f382a06d2185b/d6a9803b-eca5-4477-95a8-a74da66afe5c/touchpoints+blog+woodgreen+%281%29.png The Blog - 5 unexpected touchpoints to make you x20 more memorable [inc. examples] - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6509aed8114f382a06d2185b/1717545960186-J46I93JBOP6IX6SA1GJD/touchpoints+blog+flodesk1.png The Blog - 5 unexpected touchpoints to make you x20 more memorable [inc. examples] https://images.squarespace-cdn.com/content/v1/6509aed8114f382a06d2185b/1717545960185-CNLXBYP00O0EFMWBHFUR/touchpoints+blog+flodesk2.png The Blog - 5 unexpected touchpoints to make you x20 more memorable [inc. examples] https://images.squarespace-cdn.com/content/v1/6509aed8114f382a06d2185b/1717545961507-SDSFAAOQFKM9LJRRIOP4/touchpoints+blog+flodesk3.png The Blog - 5 unexpected touchpoints to make you x20 more memorable [inc. examples] https://images.squarespace-cdn.com/content/v1/6509aed8114f382a06d2185b/1717545961925-COYVKY8SAT3TTN2O7AMI/touchpoints+blog+flodesk4.png The Blog - 5 unexpected touchpoints to make you x20 more memorable [inc. examples] https://images.squarespace-cdn.com/content/v1/6509aed8114f382a06d2185b/1717545962839-90T3UEZZF85LRNAXW086/touchpoints+blog+flodesk5.png The Blog - 5 unexpected touchpoints to make you x20 more memorable [inc. examples] https://images.squarespace-cdn.com/content/v1/6509aed8114f382a06d2185b/e13cb171-fd83-426a-b4fc-5b8c5b432cf4/3.png The Blog - 5 unexpected touchpoints to make you x20 more memorable [inc. examples] - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6509aed8114f382a06d2185b/1695133454446-7J4B53ZKKUM1CK3CY46F/ezgif.com-gif-maker+%286%29.gif The Blog - 5 unexpected touchpoints to make you x20 more memorable [inc. examples] https://7th-wave.co/blog-archive/designing-customer-journey-mapping-7-steps-to-conversion-booking monthly 0.5 2026-03-27 https://images.squarespace-cdn.com/content/v1/6509aed8114f382a06d2185b/1709122649712-4SQOSXVXVTVDGU6HH3AT/mapping+the+7+steos+to+convert+your+customers+which+is+a+green+marketing+blog+post+cover+with+picture+of+two+ladies+working+a+t+a+desk+and+mapping+designing+their+customer+customer.png The Blog - Designing a pathway to marketing success + more return customers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6509aed8114f382a06d2185b/69528e87-d05b-4f00-8c99-1d72a6726b5a/1.png The Blog - Designing a pathway to marketing success + more return customers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6509aed8114f382a06d2185b/4a1ed66a-210d-48b6-aa78-833c46e465c3/2.png The Blog - Designing a pathway to marketing success + more return customers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6509aed8114f382a06d2185b/e13cb171-fd83-426a-b4fc-5b8c5b432cf4/3.png The Blog - Designing a pathway to marketing success + more return customers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6509aed8114f382a06d2185b/1ba2ae54-b565-45e3-9a17-5d8777083655/portfolio+design+ideas+%288%29.png The Blog - Designing a pathway to marketing success + more return customers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://7th-wave.co/blog-archive/homepage-website-design-layout-copy-writing monthly 0.5 2026-03-27 https://images.squarespace-cdn.com/content/v1/6509aed8114f382a06d2185b/1695133454552-NE0LHE3PC1IQ600CO0QB/infographic+comparing+the+impact+of+a+bad+first+impression+versus+good+first+impression+when+writing+designing+and+the+layout+of+a+small+business+website+homepage.jpg The Blog - Killer first impressions: how to layout, write + design an attention-grabbing website home page - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6509aed8114f382a06d2185b/1695133454556-4E1IJNZM19OH90J8H2QZ/screencapture-bespokeconditioning-co-uk-schools-remote-strength-and-conditioning-app-2023-01-30-10_11_57+copy.png The Blog - Killer first impressions: how to layout, write + design an attention-grabbing website home page - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6509aed8114f382a06d2185b/1695133454559-GLE64RCP29ZF0V9H31BN/Mindful+commerce+website+screenshot+of+layout%2C+design+and+text+to+show+good+homepage+design+and+how+to+write+benefits+and+outcomes.jpg The Blog - Killer first impressions: how to layout, write + design an attention-grabbing website home page I did this exact exercise with Krissie of Mindful Commerce when I was asked to refine their messaging to get more businesses to sign up to their business directory. You’ll see in the opening to this page, we’ve dug a level (or two) deeper into the benefits for prospects, that are reflected in the headings. https://images.squarespace-cdn.com/content/v1/6509aed8114f382a06d2185b/1695133454571-BK2304H0JIXN4DZJFD8Z/screenshots+of+noted+pa+website+showing+quote+designs+on+homepage%2C+layout+of+hero+headline+to+show+business+owners+in+a+meeting+and+writing+to+show+impact+of+similar+businesses.jpg The Blog - Killer first impressions: how to layout, write + design an attention-grabbing website home page - Make it stand out Above you can see elements of Noted PA’s website. I chose these testimonials as these past clients resemble the types of business owners who will be reading this page. If they can see themselves in the page (and similar struggles) they are more likely to engage with the brand. The website designer also chose this hero image for similar reasons. https://images.squarespace-cdn.com/content/v1/6509aed8114f382a06d2185b/1695133454582-B0GC153QGK2YFI534BTA/introduction+to+homepage+of+wedding+photographer%27s+website+by+alice+writes+copy+showing+layout+of+effective+homepage+and+how+to+write+to+reflect+the+emotion+in+the+reader%27s+desires.png The Blog - Killer first impressions: how to layout, write + design an attention-grabbing website home page - Make it stand out This is the intro section to the home page for Indigo Wild Studio that I wrote and designer. Instead of doing what most wedding photographers do (and getting to the services straight away), the copy pin-points the hidden desires of the readers. Later on the page we dispel and worries or hesitations the reader might have, meaning there’s nothing holding them back from clicking deeper into the website. https://images.squarespace-cdn.com/content/v1/6509aed8114f382a06d2185b/1695133454602-YNDF4X22R5HJ653YRVIB/the+website+builder%27s+blueprint+graphics+of+downloadable+checklist+for+how+to+write+your+website+copy+if+you+are+building+your+own+website+.png The Blog - Killer first impressions: how to layout, write + design an attention-grabbing website home page - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://7th-wave.co/blog-archive/strategies-customer-experience-neglect-brand-voice monthly 0.5 2026-03-27 https://images.squarespace-cdn.com/content/v1/6509aed8114f382a06d2185b/1703174062933-LRD7F6K3YYBWKN4XUFX9/blog+post+cover+for+alice+writes+copy+with+text+saying+%2522the+number+one+neglected+customer+experience+strategy%2522+which+is+brand+voice.jpg The Blog - Forgotten customer experience strategies: why you shouldn’t neglect brand voice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6509aed8114f382a06d2185b/1695133454535-3XAMC9DRBAQLJJUQP3OW/alice+conversion+copywrtier+in+cornwall+cornish+outdoors+showing+phone+screen+with+customer+experience+strategies+mini+course+to+camera+and+laughing The Blog - Forgotten customer experience strategies: why you shouldn’t neglect brand voice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://7th-wave.co/blog-archive/examples-customer-experience-service-cx-ayks3 monthly 0.5 2026-03-27 https://images.squarespace-cdn.com/content/v1/6509aed8114f382a06d2185b/1695133454480-HOR1EUQBOQ6VUNAMK1L9/blog+post+cover+saying+how+to+sabotage+your+customer+experience+with+an+example+of+terrible+customer+service+as+text+on+underwater+background.png The Blog - How to destroy your customer experience: 4 examples of brand-sabotaging service - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6509aed8114f382a06d2185b/1695133454485-23ULS7ROL3HWVWHWZKM8/the+website+builder%27s+blueprint+graphics+of+downloadable+checklist+for+how+to+write+your+website+copy+if+you+are+building+your+own+website+.png The Blog - How to destroy your customer experience: 4 examples of brand-sabotaging service - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://7th-wave.co/blog-archive/what-is-customer-experience-how-to-improve-cx monthly 0.5 2026-03-27 https://images.squarespace-cdn.com/content/v1/6509aed8114f382a06d2185b/1703173817259-YC0BH5SH67U6QABCZEFL/blog+post+graphic+for+article+written+by+alice+writes+copy+that+shows+screenshot+of+her+old+website+and+titles+%2522want+happier+customers+and+more+repeat+business%3F%2522+explaining+what+customer+experience+is+and+how+to+improve+business+brand+company%27s+cx.jpg The Blog - What is a customer experience and how to improve it - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://7th-wave.co/blog-archive/how-to-build-your-own-website monthly 0.5 2024-02-07 https://images.squarespace-cdn.com/content/v1/6509aed8114f382a06d2185b/1703176146213-1WQZ3QYWRL00C3FHSV5L/beige+blog+post+cover+for+alice+writes+copy+with+text+saying+%2522how+to+build+your+own+website%2C+the+key+to+clarity+and+conversions%2522+about+copywriting+and+user+experience+.jpg The Blog - How to build your own website: the key to clarity and conversions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6509aed8114f382a06d2185b/1695133454284-CBIQ8XDGSLQXUUGUO2AW/the+website+builder%27s+blueprint+graphics+of+downloadable+checklist+for+how+to+write+your+website+copy+if+you+are+building+your+own+website+.png The Blog - How to build your own website: the key to clarity and conversions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6509aed8114f382a06d2185b/1695133454336-FAVEKIGJ96MTD0B61WVX/the+website+builder%27s+blueprint+graphics+of+downloadable+checklist+for+how+to+write+your+website+copy+if+you+are+building+your+own+website+.png The Blog - How to build your own website: the key to clarity and conversions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://7th-wave.co/blog-archive/how-start-online-store-build-shop monthly 0.5 2026-03-27 https://images.squarespace-cdn.com/content/v1/6509aed8114f382a06d2185b/1703176322061-UZQBMTH6TG5P5JF8ZE45/green+post-it+note+design+blog+post+cover+for+alice+writes+copy+with+text+saying+%25224+website+must-haves+to+stop+leads+leaving+your+shop+empty-handed%2522+about+how+to+start+and+build+an+online+store+with+copywriting+and+ux+recommendations.png The Blog - How to create an online store: 4 website must-haves to stop people leaving your shop empty-handed - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6509aed8114f382a06d2185b/d2a80704-4207-40cf-8d02-9522fe1713d0/alice+brown+website+designer+seo+web+copywriter+laughing+outside+sunglasses+hawaiian+shirt.jpg The Blog - How to create an online store: 4 website must-haves to stop people leaving your shop empty-handed - Fancy more sales on auto? If you want to make sure your product descriptions aren’t holding you back from on-the-fence customers, download my checklist of 9 things to include in your product descriptions. https://images.squarespace-cdn.com/content/v1/6509aed8114f382a06d2185b/1695133454182-TT9B3V09XYGT8CJLGO6J/how+to+write+a+killer+product+descriptions+that+converts+on+the+strangers+into+paying+customers+mockup+of+a+free+download+about+optimising+your+online+shop+store+website+to+start+build+create+improve+online+sales.png The Blog - How to create an online store: 4 website must-haves to stop people leaving your shop empty-handed - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://7th-wave.co/blog-archive/4-questions-website-building-business monthly 0.5 2024-02-07 https://images.squarespace-cdn.com/content/v1/6509aed8114f382a06d2185b/1703177730028-LN2W7LQDMQIEDN4TX0PN/green+blog+post+cover+for+alice+writes+copy+with+text+saying+%25224+questions+you+need+to+ask+yourself+before+building+a+website%2522+to+make+your+business+work+.png The Blog - 4 things you didn’t know you needed when building a website for your business https://images.squarespace-cdn.com/content/v1/6509aed8114f382a06d2185b/1695133454064-IHD28DOV1LW8PUDHJ0L0/the+3+most+common+mistakes+that+are+stopping+your+website+users+from+becoming+paying+customers+mockup+design+downloadable+checklist+for+website+optimisation+improve+online+presence+seo+copywriting+tips.png The Blog - 4 things you didn’t know you needed when building a website for your business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://7th-wave.co/blog-archive/sustainable-busines-pledge monthly 0.5 2023-12-21 https://images.squarespace-cdn.com/content/v1/6509aed8114f382a06d2185b/1703175484883-34KGIF3RAE9WLZZ34I14/dark+blue+blog+post+cover+for+alice+writes+copy+with+text+saying+%25225+tips+to+lower+your+online+carbon+footprint%2522+about+being+more+sustainable+with+business+ideas-and+reduce-carbon-footprint.png The Blog - My Sustainability Pledge for 2021 https://7th-wave.co/blog-archive/marketing-communication-objective-process monthly 0.5 2026-03-27 https://images.squarespace-cdn.com/content/v1/6509aed8114f382a06d2185b/1695133454000-IX0CPUNIHUUVUUY1X0XQ/ezgif.com-gif-maker+%284%29.gif The Blog - Holistic marketing: A 3 stage process of communication. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://7th-wave.co/blog-archive/growth-content-creation monthly 0.5 2023-12-21 https://images.squarespace-cdn.com/content/v1/6509aed8114f382a06d2185b/1897170f-18c8-4cb9-bfce-54d274b9a0ec/making%2Bnotes%2Boffice%2Btea%2Bglasses%2Bmagazines%2Bat%2Bdesk%2Bmagazines%2Bwriting%2BSEO%2Bstrategy%2Bfor%2Boutdoors%2Badventure%2Bindustry%2Bbrand%2Bcompany.jpg The Blog - Misguided misconceptions: how I was very wrong about content creation in 2020 - If 2020 was a weird one for you too, and you want to reconsider your strategy when it comes to your online presence, I’d love to hear from you. I’m always available for a free 20 minute chat to reevaluate your goals, find what isn’t working and the best next steps to get you back on track for growth in 2021. https://7th-wave.co/blog-archive/write-content-website-homepage monthly 0.5 2024-02-07 https://images.squarespace-cdn.com/content/v1/6509aed8114f382a06d2185b/1695133453977-2IOAPUHTNG21UA1O4DI3/the+website+builder%27s+blueprint+graphics+of+downloadable+checklist+for+how+to+write+your+website+copy+if+you+are+building+your+own+website+.png The Blog - How to write effective content for your website: building trust with your reader - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://7th-wave.co/blog-archive/how-to-increase-website-traffic-free-ln8k7 monthly 0.5 2023-12-21 https://7th-wave.co/blog-archive/sustainable-business-ideas-reduce-carbon-footprint-an4tw monthly 0.5 2023-12-21 https://images.squarespace-cdn.com/content/v1/6509aed8114f382a06d2185b/1695133453897-AWUMSJJ7MT7T7LO9DWG4/sustainable+business+ideas+reducing+carbon+footprint+quote+a+website+that+gets+10%2C000+hits+per+month+needs+47+trees+to+absord+that+amount+of+carbon+produced.png The Blog - Sustainable business ideas: the carbon footprint of our online presence https://images.squarespace-cdn.com/content/v1/6509aed8114f382a06d2185b/1695133453902-HSCQH3T5OOADFPW6S2C5/sustainable+business+ideas+reducing+carbon+footprint+quote+there+is+more+carbon+emitted+from+running+the+internet+than+all+the+airlines+put+together.png The Blog - Sustainable business ideas: the carbon footprint of our online presence https://7th-wave.co/blog-archive/potential-freelance-website-designer-z3ghr monthly 0.5 2024-02-07 https://images.squarespace-cdn.com/content/v1/6509aed8114f382a06d2185b/1695133580636-B7YS2H2MIY3LVAMI7UJW/portfolio+design+ideas+%285%29.png The Blog - 7 vital questions to ask a potential freelance website designer - If you want to revitalise your online presence, I’d love to hear from you. You can see what a bespoke website design project with Alice Writes Copy looks like here ➝ https://7th-wave.co/blog-archive/how-to-write-your-websites-about-page-its-not-all-about-you-2p3la monthly 0.5 2026-03-27 https://images.squarespace-cdn.com/content/v1/6509aed8114f382a06d2185b/1695133527304-S6XV8PF2PTV7H8DUYN9L/the+website+builder%27s+blueprint+graphics+of+downloadable+checklist+for+how+to+write+your+website+copy+if+you+are+building+your+own+website+.png The Blog - How to write your website’s ‘About’ page: it’s not all about you - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://7th-wave.co/blog-archive/how-more-productive-efficiency-work-distractions monthly 0.5 2023-12-21 https://images.squarespace-cdn.com/content/v1/6509aed8114f382a06d2185b/1695133453670-XG9SXTY7IFX5PUMBVNF9/routine+growth+and+productivity+go+hand+in+hand+9+top+tips+on+how+to+keep+all+those+plates+spinning+at+once+cover+quote+infographic+alice+writes+copy+be+more+productive+work+better The Blog - Learn how to be more productive: 9 small steps to work better https://images.squarespace-cdn.com/content/v1/6509aed8114f382a06d2185b/1695133453680-AMVOQH3GUZPUPT77N5IC/productivity+steps+to+work+better+sleep+graphic+blue+waves+alice+writes+copy+national+sleep+foundation+sleep+feed+creativity+and+leads+you+to+%27ah+ha%27+moments The Blog - Learn how to be more productive: 9 small steps to work better https://images.squarespace-cdn.com/content/v1/6509aed8114f382a06d2185b/d2a80704-4207-40cf-8d02-9522fe1713d0/alice+brown+website+designer+seo+web+copywriter+laughing+outside+sunglasses+hawaiian+shirt.jpg The Blog - Learn how to be more productive: 9 small steps to work better - Fancy few less excuses to finish off making your website? Or need a steady workflow to update your website copy? 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