intrinsically
human
big ideas
This is how you generate emotional momentum through your customer journey.
Then watch your customer acquisition costs free-fall + retention rates spike.
[MESSAGING STRATEGY +
COPYWRITING MICRO-STUDIO]
Sharing Big Ideas epic enough to make it with these behemoths >>
memorable
moments with a
salty tingle
Imagine you just returned from a day at the beach, feet up, crystal condensation sweating down the side of your glass, ice-tinkling, G mingling with T, the taste of salt on your finger tips.
Your interactions with customers are the salt.
And the salt is your Big Idea — lingering, nostalgic, reflective, flavourful, reminiscent, taking you back to a feeling and a moment.
Let’s make your brand salty.
Attention ≠ action
You need a human-centric process that reveals what tickles your customers in the *feels* — even if they contradict conventional marketing wisdom.
We'll forge you an anchor — a Big Idea that each and every interaction can be tethered to, that can brace shifting tides and multiple platforms.
A through-line that has the buoyancy to lift your sea-worthy prospects up and promote them to customer status.
The result?
Building power and flow through your customer journey (and measurably increasing conversion rates).
BOTTOM LINES
BOOSTED UP
After hitting ‘Publish’ on their copy, my clients have seen ➝
+63% YoY revenue increase per backcountry guide
>> Japan Powder Connection
Their website traffic jumped up by X9 times
>> Baya Domes
Email click rate hit X3 the industry benchmark
>> Shetland Wool Adventures
— FREE TRAINING —
The ripple
effect
(to amplify your voice
in a crowded marketplace)
Your cliff-edge, top-of-funnel content ignites your audience. The emotion is palpable.
But when it comes to the all-important mouse-hovering-over-buy-button moment…
Inspiration doesn't necessarily drive action.
And when we say action, reaallly we're talking about driving sales, right?
To get more bang-average skiers strapping their boots up and sliding over the line, you need to write copy that speaks to their reality. Not the pros.
Watch this guide to fix the rift, to slicken your customer journey and stand out vs the *some would say lazy* legacy brands.
from surf to snow to storytelling
Along with finger pads like prunes and some questionable tan lines, 12 years in the sports coaching world taught me a lot about motivation.
My day-to-day involved spurring people on, to step out their comfort zone, battering personal boundaries, watching self-belief become bolder.
Today — you and I — we're applying these same psychological principles in our marketing.
To arouse. And mobilise.
We need to learn the nuances of their language. We need to find the juiciest rapport-generating techniques.
We need to unpick the things that keep your customers up at night.
Know how they got their bruises.
It's the deep psychological insights that will propel you forwards and resonate with them at gut-level.
This is how you swiftly turn hesitant window-shoppers into brand evangelists.
A holistic approach to rescue + resuscitation >>
speaking to
heads +
hearts
Misa Hay, Shetland Wool Adventures
>> Founder, publisher + creative travel expert
“It's like you're in my head and all that stuff that is there but I wouldn't dream to put down on paper is captured beautifully through your words. It all is very special — thank you so much!
Now, I feel we're at a different level in terms of how professional the business looks. I believe it makes us look more credible.
Working with Alice was one of the best investments I've done in my business. The fact that Alice saw things in an objective light and asked the right questions from the point of the potential customer.”
you know your brand has legs.
now it’s time to
build your legacy.
Your next Big Idea — the greatest insight, one that's inherently human, one that can actually change lives — has the power to convert hesitation into action.
And boost your bottom line.
We’ll plan (or write, if you need the execution too) any moment where you need to interact with a customer — past, present or future.
Any moment that needs emotional sensitivity and is designed for a human reaction.
From single web pages + ad campaigns to full funnels.
To make connections, you need stories. From Seventh Wave Stories.
measurable,
Business-wide
growth
Krissie Leyland, Kollectify
>> Co-founder and CMO
“Until I did the research phase with Alice, I thought I knew my customers.
But because of the questions that Alice asked me and the questions she asked my customers (we went really deep) she allowed us to speak to our customers in their language.
I’ve worked in marketing for over 12 years but her approach connected with them far more intimately than what I’d created in email before.
Because of her strategy, my programme sales increased by 25%.
The copy that she came up with was usable for social media as well, to hook more people in and get them in at the start of this funnel too.”
