>> THE SEVENTH WAVE BLOG
Your stand-out
business.
Just a good looking website or a high-end product isn’t going to do the hard work by itself.
What you say + how you say it will be the difference between a stoked brand advocate + plain losing a customer.
Peruse these blog posts to start attracting *more* new prospects, elevating their experience, building trust + motivating them to act.
writing emotionally-intelligent copy
Writing content for your website can sound salesy, cheesy, dull or big-headed at best. Waffly words can have people jumping-ship in the first few seconds. So let’s make sure you’re reeling in the right people and you’re starting off on the right foot. These are my 4 must-haves for building trust with your website content.
Too often people see the ‘about me’ it as an obligatory point on your check-list of making your website, instead of an opportunity: an opportunity to build trust with your audience, show your expertise and tempt potential customers. We’re going to explore what makes you stand head and shoulders above the competition and how to strategically way that speaks directly to your audience.
Analysing your own strengths and weaknesses is the most effective way to hook new potential customers. Your “unique-ness factor” statement will help you navigate your super-saturated market and locate your niche. Let’s beat your business competitors, so your can help those who will find the most value in what you offer.
Copy should move people to act. Someone can be drawn to your website by beautiful photos, but it’s your readers’ reaction to what you’ve got to say that will determine whether they click away immediately, or stick around and become paying customers. Here's a breakdown of the two most fundamental aspects you need to consider.
articles with freebies + downloadables at the end
[inc. free template] Do you know the journey your customers take from 1st interaction to booking you? Walk with us through the fundamentals of designing a flow that’s efficient + measurable. Here are the 7 steps to designing your own intentional customer journey.
The ultimate guide to building an effective website. Click here to learn how to remove the overwhelm, create a strategy and implement it, to authentically connect with your target audience. Create your own site without needing to hire a designer.
Building an online store can be easy, with website platforms like Wix and Squarespace’s pre-built templates. But is it actually converting strangers into paying customers? Here are my 4 must-haves to get your shop performing better and to create some consistency in your conversions.
Before you jump into the website building and design, there are 4 common mistakes that I see all the time, that create a barrier when it comes to connecting with your audience. So I’m going to ask you 4 key questions to help you work out whether there’s something holding you back from having an impactful website.
Marketing for any business can be draining, but by thinking of our communication with our audience as a chain of links we can be more strategic, effective and efficient. The objective is to turn passive scrollers into paying customers. This 3-stage process is a reliable way of ensuring you’ve got return clients, rave reviews and a consistent stream of user-generated content.
Writing content for your website can sound salesy, cheesy, dull or big-headed at best. Waffly words can have people jumping-ship in the first few seconds. So let’s make sure you’re reeling in the right people and you’re starting off on the right foot. These are my 4 must-haves for building trust with your website content.
Too often people see the ‘about me’ it as an obligatory point on your check-list of making your website, instead of an opportunity: an opportunity to build trust with your audience, show your expertise and tempt potential customers. We’re going to explore what makes you stand head and shoulders above the competition and how to strategically way that speaks directly to your audience.
Lead gen strategies
Increase the amount of traffic (i.e. number of people) to your website can help you boost sales, build a community, and get more sign-ups to your email list or an event. These tips and tricks look at the spaces where you can find interested leads, but also different methods to bait and lure in new customers. Best bit is you don’t need a marketing budget to implement any of these techniques.
Google Analytics is a headache at the best of times. So let’s block out the noise and focus on a few key metrics that will give you insight into how your website visitors see you, so you can adapt your website to get potential customers to stick around longer AND improve your SEO. This is my mini-guide to Google Analytics for beginners.
The important bits of SEO aren’t all technical. There are some human factors that can seriously improve your SEO ranking. So it’s as much about persuading people to click on your website as it is about providing the user with relevant, useful, valuable content once they have actually clicked on your page. The experience on the website, itself, is going to be the difference between you and the competition.
Are you getting left behind on search engine results pages? Are your competitors continually ranking higher than you? Getting SEO spot on can catapult you from hiding in the shadows to being at the top of your industry. Before we understand HOW to implement SEO, we’ve got to understand WHY SEO is important first.
Is SEO all a bit jargony and overwhelming? Most small businesses know the WHYs, but it’s the HOWs that are confusing us the most. Getting SEO right can help you jump up the rankings on Google, fly past the competition and increase traffic on your website ten-fold. Keywords are a great starting point, but it doesn’t stop there. Let’s dig in to the technical stuff.
add more ‘epic’ to your customer experience
![5 unexpected touchpoints to make you x20 more memorable [inc. examples]](https://images.squarespace-cdn.com/content/v1/6509aed8114f382a06d2185b/1715129764334-3LA4G5NPED8OQI6XHCO3/Copy+of+Copy+of+IG+square+posts+-+AWC+Social+Templates.png)
Learn how these 5 brands created touchpoints that subtly *but memorably* conveyed their values, boosted brand personality + customer affinity [inc. take-away tips to become more memorable]
[inc. free template] Do you know the journey your customers take from 1st interaction to booking you? Walk with us through the fundamentals of designing a flow that’s efficient + measurable. Here are the 7 steps to designing your own intentional customer journey.
Your customer experience isn’t just the chatbot you installed, your speedy delivery and on-brand packaging: brand voice is integral to the success of your business. Make happier customers (and get more of them) by looking at how your brand writes.
Not considering the experience your future customers receive before booking or buying? You may be losing sales. This article shows you what NOT to do when it comes to customer experience (CX) and how to improve your own.
The impression that your customers get from your business starts long before they’ve clicked the ‘buy now’ button. Click here to understand what the customer experience is and how to improve it for your own business, to take your customers from ‘meh’ to raving about you.
I have to admit that I often judged businesses that I came across who didn’t seem to be sustainable or consider their environmental impact. But I’ve just discovered that there is more carbon emitted from running the internet than all the airlines put together. So I’ve put together a few ideas to help you minimise the carbon footprint of your online presence, without having to entirely change your business model.
Choosing who you want to create your website is tough. Too many potential candidates can lead to indecision and overwhelm. These 7 questions will help ensure your chosen freelance website designer will elevate your brand and your impact online.
Don’t go from one season to the next just hoping for the best. Seasonal businesses are a challenge to run at best. There’s the constant worry that you need to be making enough in a short window in order to see you through the off-season. I’ve found these are the 6 most effective ways to maximise engagement all year round.
make your messaging memorable
Brand marketing is seen as the realm of creativity, emotion, and long-term vision. Performance marketing, on the other hand, is often viewed as cold, data-driven, and focused solely on short-term results. This binary thinking is not only outdated — it's actively harmful to your marketing efforts. Here's how to combine both.
In my job I have the luxury of an outsider's perspective to see opportunities for other businesses to improve their online presence. But when it came to analysing my OWN work, that objective point-of-view disappeared entirely. I’ve totally pivoted my outlook and strategy for 2021, but it took a few wrong turns to get me here. Maybe you can learn from them and reassess your own habits too.
Analysing your own strengths and weaknesses is the most effective way to hook new potential customers. Your “unique-ness factor” statement will help you navigate your super-saturated market and locate your niche. Let’s beat your business competitors, so your can help those who will find the most value in what you offer.
Copy should move people to act. Someone can be drawn to your website by beautiful photos, but it’s your readers’ reaction to what you’ve got to say that will determine whether they click away immediately, or stick around and become paying customers. Here's a breakdown of the two most fundamental aspects you need to consider.
Are you putting off your ideal customer? The importance of brand messaging is often underestimated. Doing your brand messaging properly can build a community of dedicated customers, transforming your company from making sales in dribs and drabs, into a thriving business that’s raking in the dollars.
tools + tech I love
Having a solely-digital business doesn’t mean I’m exempt from the conversation about the environmental impact of my work. I’m going to sit down and look at my business in the proverbial mirror. Alice Writes Copy’s Sustainability Pledge aims to do our bit to reduce our footprint and empower others to follow suit.
I have to admit that I often judged businesses that I came across who didn’t seem to be sustainable or consider their environmental impact. But I’ve just discovered that there is more carbon emitted from running the internet than all the airlines put together. So I’ve put together a few ideas to help you minimise the carbon footprint of your online presence, without having to entirely change your business model.
How to be more productive: routine, growth and productivity go hand in hand. Implement these 9 small steps to start working more effectively and efficiently, getting yourself into a comfortable rhythm, with less work distractions, more focus, and bigger results for your business, saving you time along the way.
audience nurturing strategies
Learn how these 5 brands created touchpoints that subtly *but memorably* conveyed their values, boosted brand personality + customer affinity [inc. take-away tips to become more memorable]
Don’t go from one season to the next just hoping for the best. Seasonal businesses are a challenge to run at best. There’s the constant worry that you need to be making enough in a short window in order to see you through the off-season. I’ve found these are the 6 most effective ways to maximise engagement all year round.
An ineffective home page can have people jumping-ship in the first few seconds of landing on your website. How can you design and write something that stops potential buyers in their tracks? These are my 6 golden rules for your home page layout.