>> WORKSHOPS + TRAINING FOR YOUR COPY, MESSAGING + GATHERING CUSTOMER INSIGHTS
THE LIBRARY
>> COPYWRITING WORKSHOP
The leap: how to turn
your customers’
hesitaTion into action
⚡ Write copy that supports readers with emotional intelligence
⚡ Address your customers’ hesitations
⚡ Give them the courage to click the buy/book button with confidence
⚡ Ditch the ‘Buy NOW!’ shouty, hustle selling techniques
⚡ Speak to your prospects’ intrinsic needs and emotional motivations
>> MESSAGING WEBINAR
The PSYCHOLOGICAL
MOMENTUM GAP
⚡ Why powerful top-of-funnel storytelling is overrated
⚡ The disconnect in the legacy brands’ marketing funnel that’s losing them sales
⚡ How this opens up a new opportunity for the smaller brands to connect with more subscribers
⚡The messaging shift you need to compete more effectively with bigger brands by understanding what really drives purchase-making decisions
>> CUSTOMER RESEARCH + INSIGHTS WORKSHOP
HOW TO LEAD WITH
HUMANITY +
SENSITIVITY
⚡ The key questions to get under the skin of your prospects, leads + customers
⚡ Interview techniques that help you get to their true intrinsic motivations
⚡ How to turn your insights into messaging that *only* resonates with the best customers