The gap between
‘interested’and
‘convinced’
might be larger
than you think
How do you give your audience permission to take the next step?
Your audience needs assurance that the leap into new territory is safe, that they *can* trust an unfamiliar brand, that they should be confident in this new product,to the point they’re willing to put their money where their mouth is.
But right now they’re standing at the edge of the cliff, peering over the edge, paralysed by the same hesitations that keep you ignoring your copy.
It’s the uncertainty that sits in the unknown.
this is the leap
A copywriting workshop dedicated to building trust.
Address your customers’ hesitations, so you can give them the courage to click the buy/book button with confidence.
We’re ditching the ‘Buy NOW!’ shouty, hustle selling techniques, in favour of copy with emotional intelligence.
And a way of speaking to your prospects’ intrinsic needs and emotional motivations.
Copy that brings psychological sensitivity to your interactions with future customers.
Stop losing customers
to brands with worse
products but better copy
Bring your sales page, PDP, post-purchase email, blog post, landing page — whatever needs rescuing.
Together, live on the call, we’ll work to bring more emotional intelligence to the way you’re selling/educating/sharing.
3 research-backed frameworks that create psychological safety for hesitant buyers (not just “trust badges” and other surface-level band aids)
Case studies showing 66% above-benchmark conversion rates and 5x higher email engagement (real numbers, not aspirational BS)
Strategies to steal market share from the big shouty brands (David vs Goliath, but make it strategic)
Takeaway resources
Online office hours a fortnight later to check in with progress
some big names
buying into these
psychological
princples
Larry Stafford, Finisterre
>> Community brand manager
“Alice has great industry insight and creative vision backed up with some real credible experience.
Alice writes copy and knows how to get it out there in the most engaging of ways.
I look forward to hearing Alice talk more on content and strategy.”
build momentum at
every (and any)
interaction with your customers
Perfect for marketers, brand managers, and business owners who want to create emotionally-sensitive campaigns that generate momentum from awareness through conversion
(without needing to post 7 times a week or getting endorsements from the celebs).
Don’t matter if you’re product or service based.
Don’t matter if you’re selling software B2B or snacks D2C.
real examples.
real numbers.
real strategies.
Getting stuck into the psychology will vanquish these 4 things >>
1// Customers who engage with content but never convert
2// Disjointed funnels where solid traffic doesn’t translate to revenue
3// High scepticism and abandoned carts at the point of purchase
4// Generic copy that sounds like every other brand in your space
outsmart the big guns
While legacy companies rely on mega media budgets to create awareness, they abandon real emotional connection at the crucial moment when customers are ready to buy.
This is your opportunity to transform hesitant scrollers into confident decision-makers. So *your* brand becomes the go-to for making your customers feel heard and supported.
These are THE ingredients for customer loyalty and longevity.