4 steps to more
emotionally-
intelligent
marketing
[no matter if it’s a first-time
conversation or your sales copy]
Likelihood is, you’re in one of two camps >>
-
Your views on that last campaign are pretty decent.
But *are* all these efforts converting into revenue?
Too often I see high-def, high-production, high-profile personality video that gives a prospect the chills
…that lead to a sterile product description.
The blog post that made me feel understood… takes me to a shouty sales email sequence.
It’s like they’re stepping into a dentist’s waiting room after watching Interstellar.
Customers disconnect at the exact moment they should convert.
-
You know that eye-roll feeling when you're scrolling + yet another ad pops up about "empowering you to reach your peak performance"?
These guys aren’t being lazy.
It’s not like they don’t care about you.
They’re stuck in the same generic playbook as every other brand in your space:
"Unlock your potential." (What does that even mean?)
"Join our community of high performers." (So does everyone else.)
"Premium quality, sustainable materials, designed for adventure." (Yawn.)
It's not that these messages are wrong. They're just... word porridge. Forgettable. The marketing equivalent of elevator music.
The door has been left ajar for you to steal market share.
There’s a chance for growing (and more agile) brands willing to bring the emotion to the marketing moments that matter the most — the ones that ask for the sale.
Attention ≠ action
Unlike other marketing books that focus on trending tactics and fashionable platforms with a limited lifespan, this book reveals the timeless human psychology behind hesitation and action.
And how these 4 critical elements ethically influence that decision-making process:
⚡️ The identity question that determines whether your messaging resonates or dampens drive
⚡️The motivation behind their motivation (what customers say vs what actually spurs them on)
⚡️ How to find + uncover obstacles preventing purchase with emotional sensitivity
⚡️ Noticing language patterns that make customers feel heard vs sold to
INDUSTRY-SPANNING
HUMAN INTERACTIONS
Rooted in real life scenarios across a range of business cases
— a supplement brand, virtual assistant, diving company, a knitting and travel journal, events company, and wellbeing brand —
the T.I.D.E. framework has the power to increase sales by 25%, 9x web traffic in the same of two months, and increase revenue per newsletter subscriber by 579%.
This is a new process in which to gather deep human insights. And these insights are what you can then weave into any interaction with your customers, to build emotional momentum and drive action.
age old ideas,
made new again
Get a new lease of life on your marketing efforts. Especially if you’re a:
Marketing manager seeing engagement lost at the point of sale
Founder who’s hit a growth plateau after initial viral success
Team tired of generic AI-generated copy that sounds too much like your biggest competitor
B2B that thinks “emotional marketing” doesn’t apply to you
Business competing against bigger brands with deeper pockets
Freelancer wanting to make your interactions more emotionally-intelligent
create unshakeable customer connections
Imagine your customers saying "This brand just gets me", instead of "Let me think about it".
Your conversation rates swell, while competitors wonder what changed.
Finally, you have a clear, repeatable process to hook and convert customers.
Your competitors are still assuming they know what motivates their customers.
While they're running generic campaigns, you could be speaking directly to what people care about.
Stop waiting to see if your marketing resonates.
Start knowing it will.