Brand marketing is seen as the realm of creativity, emotion, and long-term vision. Performance marketing, on the other hand, is often viewed as cold, data-driven, and focused solely on short-term results. This binary thinking is not only outdated — it's actively harmful to your marketing efforts. Here's how to combine both.

Learn how these 5 brands created touchpoints that subtly *but memorably* conveyed their values, boosted brand personality + customer affinity [inc. take-away tips to become more memorable]

[inc. free template] Do you know the journey your customers take from 1st interaction to booking you? Walk with us through the fundamentals of designing a flow that’s efficient + measurable. Here are the 7 steps to designing your own intentional customer journey.

An ineffective home page can have people jumping-ship in the first few seconds of landing on your website. How can you design and write something that stops potential buyers in their tracks? These are my 6 golden rules for your home page layout.

Your customer experience isn’t just the chatbot you installed, your speedy delivery and on-brand packaging: brand voice is integral to the success of your business. Make happier customers (and get more of them) by looking at how your brand writes.

Not considering the experience your future customers receive before booking or buying? You may be losing sales. This article shows you what NOT to do when it comes to customer experience (CX) and how to improve your own.

The impression that your customers get from your business starts long before they’ve clicked the ‘buy now’ button. Click here to understand what the customer experience is and how to improve it for your own business, to take your customers from ‘meh’ to raving about you.

The ultimate guide to building an effective website. Click here to learn how to remove the overwhelm, create a strategy and implement it, to authentically connect with your target audience. Create your own site without needing to hire a designer.

Building an online store can be easy, with website platforms like Wix and Squarespace’s pre-built templates. But is it actually converting strangers into paying customers? Here are my 4 must-haves to get your shop performing better and to create some consistency in your conversions.

Before you jump into the website building and design, there are 4 common mistakes that I see all the time, that create a barrier when it comes to connecting with your audience. So I’m going to ask you 4 key questions to help you work out whether there’s something holding you back from having an impactful website.

Having a solely-digital business doesn’t mean I’m exempt from the conversation about the environmental impact of my work. I’m going to sit down and look at my business in the proverbial mirror. Alice Writes Copy’s Sustainability Pledge aims to do our bit to reduce our footprint and empower others to follow suit.

Marketing for any business can be draining, but by thinking of our communication with our audience as a chain of links we can be more strategic, effective and efficient. The objective is to turn passive scrollers into paying customers. This 3-stage process is a reliable way of ensuring you’ve got return clients, rave reviews and a consistent stream of user-generated content.

In my job I have the luxury of an outsider's perspective to see opportunities for other businesses to improve their online presence. But when it came to analysing my OWN work, that objective point-of-view disappeared entirely. I’ve totally pivoted my outlook and strategy for 2021, but it took a few wrong turns to get me here. Maybe you can learn from them and reassess your own habits too.

Writing content for your website can sound salesy, cheesy, dull or big-headed at best. Waffly words can have people jumping-ship in the first few seconds. So let’s make sure you’re reeling in the right people and you’re starting off on the right foot. These are my 4 must-haves for building trust with your website content.

Increase the amount of traffic (i.e. number of people) to your website can help you boost sales, build a community, and get more sign-ups to your email list or an event. These tips and tricks look at the spaces where you can find interested leads, but also different methods to bait and lure in new customers. Best bit is you don’t need a marketing budget to implement any of these techniques.

I have to admit that I often judged businesses that I came across who didn’t seem to be sustainable or consider their environmental impact. But I’ve just discovered that there is more carbon emitted from running the internet than all the airlines put together. So I’ve put together a few ideas to help you minimise the carbon footprint of your online presence, without having to entirely change your business model.

Choosing who you want to create your website is tough. Too many potential candidates can lead to indecision and overwhelm. These 7 questions will help ensure your chosen freelance website designer will elevate your brand and your impact online.

Too often people see the ‘about me’ it as an obligatory point on your check-list of making your website, instead of an opportunity: an opportunity to build trust with your audience, show your expertise and tempt potential customers. We’re going to explore what makes you stand head and shoulders above the competition and how to strategically way that speaks directly to your audience.

How to be more productive: routine, growth and productivity go hand in hand. Implement these 9 small steps to start working more effectively and efficiently, getting yourself into a comfortable rhythm, with less work distractions, more focus, and bigger results for your business, saving you time along the way.

Analysing your own strengths and weaknesses is the most effective way to hook new potential customers. Your “unique-ness factor” statement will help you navigate your super-saturated market and locate your niche. Let’s beat your business competitors, so your can help those who will find the most value in what you offer.