ENGAGEMENT STRATEGY + CONVERSION-FOCUSSED COPY FOR OUTDOOR, WELLBEING + SPORTS BRANDS
bump up the
ltv of your
leads + customers
my copy chops have been trusted
by this bunch of legends
be the brand
with power +
personality
There’s all this untapped potential sitting in your audience
(aka uncollected dollar-dollar bill$).
But everything with a CTA sound ends up sounding salesy.
Create touchpoints with enough personality to stick in the heads of your ICP.
Using words with the power to boost your bottom line.
BOTTOM LINES
BOOSTED UP
After hitting ‘Publish’ on their copy, my clients have seen ➝
A YoY revenue increase of 63% per backcountry guide
>> Japan Powder Connection
The average time spent on each page go up by 35%
>> Noted PA
Their website traffic jump up by 9x times
>> Baya Domes
Amplify
your message
And create the touchpoints that resonate — profoundly — with your sophisticated customer base.
Using messages that stick in their heads and their hearts.
Start operating in a league of your own.
And turn one-off buyers into mega-fans
(with serious life-time value).
SALES COPY OPTIMISING —
WHEN CUSTOMERS SLIP THROUGH THE CRACKS
You need to clearly guide traffic + subscribers to the point of conversion.
But your business has grown. You’ve added new arms. The customer journey feels tangled.
Let’s optimise: the low effort/high reward approach.
WELCOME SEQUENCES —
INCREASE CLICKS + SALES IN THE FIRST 30 DAYS
Subscribers get bored with the standard discount code, followed by your origin story, followed by a sales email.
Set the tone with new subscribers, so they’re prepped and primed to be your best buyers down the line.
BESPOKE EMAIL PROJECTS —
MEMORABLE AND MEASURABLE TOUCHPOINTS
Bring more of your unique flavour of human-ness into your customer interactions.
From sales sequences to your abandoned cart flow.
Get in touch if you’ve got a bespoke email project in mind that needs to explode.
INSPIRED
subscribers MAKE
YOUR JUICIEST year yet
Jen Vielleux, Japan Powder Connection
>> Backcountry ski touring + cultural experiences
“I can say without a doubt that Alice’s work has yielded direct results with increased traffic and client enquiries, enabling us to share our passion with more and more adventurous people every day.
I could not recommend Alice’s services highly enough to those aiming to grow their business.”
>> In the year following the copy refresh on JPC’s website, Jen saw an increase in revenue-per-coach go up by 63%.
Her average click-through-rates from Google went from 3% to 5%. And her average position for ranking on Google bump up from page 6 to page 2.
gain symbol-status
with your subscribers
You want to resonate with those who seek peak performance.
You want to be the enabler of cliff-edge, limit-pushing hikes.
You want to be inspiring those SPF-soaked adventures.
You want to be motivating them to be their best self on an otherwise boring Tuesday in March.
But your brand is evolved. And you need words that capture the full depth of your brand's impact.
Without copy as epic as your product, you risk underselling yourself
(and missing out on more sales).
You know your
brand has legs.
Now it’s time to
build your legacy.
Coax the life-time value out of your on-the-fence prospects.
Drop us a line to start planning those interactions that stick in the heads and the hearts of your customers.
You know there’s
untapped
potential
in your email list
The problem is, the longer they sit on your list, the less likely they are to buy from you.
Remember the days of seeing how slowly you could slice your hand through the yellow bit of the bunsen-burner flame in science class?
If not, you probably won’t remember learning about Newton's Law on Inertia.
“An object at rest stays at rest.”
So why are all these brands using their email welcome sequence to ‘nurture’?
(Because, as it stands, all their potential customers are just sitting there, passively, twiddling their thumbs. Instead of feeling empowered and inspired and driven to action.)
Use your email sequences to just ‘nurture’ and you’re training your prospects to sit there passively when they read your emails (so it's harder to get them to act when you do want them to click a button).
A COPYWRITER WHO
WHO LIVES +
BREATHES
YOUR BRAND ETHOS
Will Cowell, Marketing Director
>> Brandwave Outdoors Marketing Specialists
“Given Alice’s long-standing background in (and understanding of) surfing, it was a no-brainer to work together on this project.
Alice took the time to understand the brief, reverting with valuable input throughout the process.
Her communication throughout was excellent and her delivery was on point. Look forward to working together again soon!”