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Brand marketing is seen as the realm of creativity, emotion, and long-term vision. Performance marketing, on the other hand, is often viewed as cold, data-driven, and focused solely on short-term results. This binary thinking is not only outdated — it's actively harmful to your marketing efforts. Here's how to combine both.
[inc. free template] Do you know the journey your customers take from 1st interaction to booking you? Walk with us through the fundamentals of designing a flow that’s efficient + measurable. Here are the 7 steps to designing your own intentional customer journey.
An ineffective home page can have people jumping-ship in the first few seconds of landing on your website. How can you design and write something that stops potential buyers in their tracks? These are my 6 golden rules for your home page layout.
Your customer experience isn’t just the chatbot you installed, your speedy delivery and on-brand packaging: brand voice is integral to the success of your business. Make happier customers (and get more of them) by looking at how your brand writes.
Not considering the experience your future customers receive before booking or buying? You may be losing sales. This article shows you what NOT to do when it comes to customer experience (CX) and how to improve your own.
The impression that your customers get from your business starts long before they’ve clicked the ‘buy now’ button. Click here to understand what the customer experience is and how to improve it for your own business, to take your customers from ‘meh’ to raving about you.
The ultimate guide to building an effective website. Click here to learn how to remove the overwhelm, create a strategy and implement it, to authentically connect with your target audience. Create your own site without needing to hire a designer.
Building an online store can be easy, with website platforms like Wix and Squarespace’s pre-built templates. But is it actually converting strangers into paying customers? Here are my 4 must-haves to get your shop performing better and to create some consistency in your conversions.
Before you jump into the website building and design, there are 4 common mistakes that I see all the time, that create a barrier when it comes to connecting with your audience. So I’m going to ask you 4 key questions to help you work out whether there’s something holding you back from having an impactful website.
Learn how these 5 brands created touchpoints that subtly *but memorably* conveyed their values, boosted brand personality + customer affinity [inc. take-away tips to become more memorable]