The Killer Sales Page Workshop is writing-wizardry for every business owner who needs to sell stuff.
Whether or not you’re good with words is besides the point.
Do you find yourself scrolling your own work-with-me page with analysis paralysis, thinking:
“will my customers actually buy anything from this?”
“Are they *realistically* going to take action after learning about me?”
Then you’re likely to do one of two things:
1️⃣ Either, the feeling of yuk you get reading anything you’ve written about yourself will have you
(a) running for the hills,
(b) reaching for your phone to distract yourself with mindlessly scrolling, or
(c) checking the fridge for the 17th time today. Your website words will be forgotten ‘til you happen upon a competitor, and they sound so profesh, yet approachable *damn it* — a reminder of what you’re lacking
2️⃣ Or you can answer your own rhetorical question with a smug “of course”.
Just imagine, no more agonising avoidance of doing something that will influence your sales positively.
Leaving all that guesswork behind, you can learn bitesize — but replicable — writing skills that will have a direct impact on your business success.
Other companies who’ve trusted AWC for a solid web strategy
Giving me the direction and focus I needed
“Before deciding to work with Alice Writes Copy, I didn’t really want to admit I’d been winging it to that point! Building my own site, the first time round, my fear was getting something completely wrong on my website and deterring potential customers.
Get off the fence and work with her!! She’ll give you confidence, guidance and support! I’ve already recommended her to my self-employed friends!”
— Sarah Lawson: wildlife artist
Being able to refocus my energy elsewhere
“Working with Alice gave me confidence, helped me to realise who my target audience really was and how important it was to have a smooth website to help the business grow.
And also it gave me time to get on with other important things linked with the business.”
— Chantal Shears, The Clothes Horse CIC
The Killer Sales Page Workshop is for people who no longer want to feel that dread staring at the blinking cursor of doom.
For those who want a toolbox of tips. Who crave more confidence and conviction in their words.
Who don’t want to feel resistant sending people to their website — but proud and excited of what they’ll learn and feel when they get there.
If you . . .
👎 feel like you’ve sold your soul to get more Insta-likes and it’s draining your energy (should your business be a slave to a platform that’s so temperamental?)
👎 unenthusiastically regurgitate what the webinars and freebies tell you, but it’s (whether you realise it or not) leaving gaping holes in how your website flows
👍 are sick of your sales page rewrite being at the bottom of your to-do list and want to make lasting changes that will pay future dividends
. . . then you might be seeing a trickle of website activity
But how do you work out what’s working and what’s holding you back? I mean, you HAVE a sales page already, and it might look pretty . . .
. . . but there are so many other people vying for the attention of the target audience YOU want to entice too.
Until you’re able to cut through the noise.
Enter The Killer Sales Page Workshop
It’s not about starting from scratch. It’s about teasing out that little bit more from what you’ve already written. We just need to fill in the gaps to elevate what you have to say and get heard by more people.
Proudly swipe that middle finger up to that empty page that’s tormenting you.
You can build stronger connections with the people who are
payment-card-ready by:
⚡ Shouting about how you’re different from everyone else
(without sounding like a big-headed arse)
⚡ Adding non-cheesy, non-sleazy personality to your writing
⚡ Telling stories that connect with your future customers
⚡ Using your website as a funnel to push people towards that end goal
⚡ Building trust so they kinda feel like they’d like to join you for a pint
Better structured content = more enquiries
“I love my new site, it flows so much better and makes it easier for the client to read. Information is clearer and my target audience is being hit. I’ve seen a great rise in my placement on google since I’ve engaged more with my website.
You'll learn so much about what you need for your business, not just your website - it's great and Alice is awesome.”
— Sofie Michelle, wedding photographer
Making sustainable changes without the overwhelm
“If you do not like your website, do this workshop. Because at the moment, I bet you’re looking at your website and have no clue why you don’t like it: it’s not as good as it can be.
Alice will help you figure out what is wrong and then will give you actionable steps — you can do it yourself without it looking DIY.”
— Cydnee Brook, brand photographer
🔍 Discover what’s stopping your customers from converting
Together, we’ll look at the theory of why people buy + why they come back to some websites (and not others). You’ve got to sit in their shoes to find the words that will make their ears prick up.
🔧 Plug the holes to retain their attention
Now you know what headspace your clients are in when they’re looking for you, follow my signature sales page framework to show you off in the most authentic way possible.
✏️ Feel confident in your own writing abilities
No more sounding like a cyborg. No more waffling. Practice writing techniques that will keep your prospects hooked.
Stepping back to see the bigger picture
“When building a website for the first time it was way too easy to get distracted by making it look pretty and not focusing on the important things.
You can bodge it but you definitely won't get the same results.
Alice is amazing at what she does. Her approach is very laid back and friendly but she really knows her stuff. She will help you get your key sales page from the pretty yet ineffective stage to a very professional and impactful page that meets your needs.
Cheers to more happy guests and direct bookings :) ”
— Louise Faure, Base Lodge Surf camps
From tumbleweed to turning heads
A step-by-step framework for analysing + optimising your website words (and your design, too)
Transform your key sales page in just 90 mins on 1st June at 10am, with prep prompts to help you make the most of our time together
[insert juicy benefits here]
step 1 / BUILDING THE FOUNDATIONS
Curate your own toolbox to shush zhuzh your website words
📌 2x mini homework tasks to follow in your own time
📌 1x replicable research template (the exact same one I use for myself)
📌 Discover how you can stand out from the crowd, even if you all offer the exact same thing
➝ Sign up + get access to all this in the time it takes to reheat your cold cuppa
step 2 / DISCOVER MY TRIED + TESTED SALES PAGE FRAMEWORK
Lean on human psychology to become THE go-to in your industry
💬 A 90-minute recorded workshop to work through the sales page framework I use with all my own clients
💬 Engage the logical and emotional sides of the brain to become — undeniably — the only option for your ideal customers
💬 Discover how to make your services feel more like an inclusive experience
step 3 / FILL THE GAPS IN YOUR SALES PAGE
Follow the framework to shorten writing time + boost website activity
( so there’s no need to start from scratch!)
✏️ Steal my signature process to make all your other marketing captions/posts/writing more powerful too
✏️ Uncover the skills to sift through all the ideas in your head + channel the good ones onto paper/the screen
✏️ Sit back to watch your website start working harder to grow your biz, reeling in more customers hands-free, whilst you crack open a beer
Adapting the framework to apply to my unique business
“I joined Alice’s workshop because I had pulled my website together and it was ok but I didn’t think it was amazing. It needed something and I couldn’t put my finger on what. That probably distracted me a bit from my actual message.
Now, my site reflects my business and ethos more now and I’m more confident making changes to it as well.
These ideas Alice taught us really do work, and you really can translate that into a cool looking website that does exactly what you need it to do.”
— Katelia Stavri, jeweller and course creator
Fancy some support in selling without the 1-to-1 prices?
From surf instruction to managing a team at an adventure centre, a hotel reservations specialist + planning itineraries for a Japanese ski school, I’ve spent 15 years working directly with high-paying clients by offering them an experience.
Although seemingly random jobs, one thing they all had in common was that each job needed me to make their clients feel important. In different scenarios, to different demographics, each needing their unique fears or desires addressed.
However, these businesses were falling short of their potential because they were misrepresented.
The people in charge felt uncomfortable writing about themselves. They didn't want to sound big-headed, shouting out about how great they were
So, to the outside world, their brand was unsure of itself. That lack of conviction about their own business left prospective customers unconvinced.
And an unconvinced prospect is going elsewhere with their credit card.
How people see you online determines whether they're going to stick around.
(Or not.)
So I needed to find a language that would turn ‘maybes’ into excited, paying customers.
It's your personality that is going to make you memorable.
Strong writing is a vital part to establishing yourself as a stronger brand. I want to be your guide to showing you how to write AND make it feel (and sound) like you.
* Having a Churchill nodding-dog moment? *
Adding to the perceived value of my business
“My new website reflects me and I think has added massively to my brand integrity. Every time I go on it to edit or add things I get re-fired up about what I am doing. It has certainly focused my making and branding.
Alice is so knowledgeable and sensitive to client needs and you will end up with the most wonderful website in the end.”
— Brodie Birss: founder of Brodie B Jewellery Designs
Want to find out more about the 'pay what you can'
equal opportunities spaces for The Killer Sales Page Workshop?
But your website isn’t the be-all-and-end-all of your marketing. There are so many other opportunities to speak to your prospects.
These techniques can be used across other platforms as well — to tell a story in an email. To add personality into your Insta captions. To empathise with on-the-fence customers in your proposals.
Think of it as a comprehensive toolbox for selling your stuff online
Nab your spot for £75 today
or two equal payments of £38
Showing off my business, but without the ego
“Before joining the workshop, I feel like my website did not get the key info across fast. It was a bit of a non-event!
I feel like I learnt a lot from Alice! There was so much great info and support and she broke it all done in really clear helpful ways! It's some of the most simple things that really stuck with me.
I don't worry as much now that people are on my website, but not finding what I want them to find!
You're a wonderful tutor and a genuinely amazing soul, I'm happy to have met you! X”
– Emily Harding, founder of The Yeh Yoga Co.
FAQs
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No idea about how your copy could convert? You’re in the right place.
This is for you if you know what direction you want your brand message to go, but don’t have the skills or tools to implement this properly.
Creatives and makers, activity centre owners, freelancers, coaches, travel agents, sports influencers, sole traders, food pop-ups, event organisers, independent businesses, the list goes on.
Basically if you created your website yourself and have experience on your chosen website building platform this will work for you.
Especially if you feel like there’s something missing or your website doesn’t make you shine.
If you're not 100% sure, send me an email and we can discuss if this will be a good fit for you.
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If you’re a copywriter, a website designer or a marketing coach, this course is not for you.
Why? These skills and templates are things I’ve spent rather a long time acquiring, practicing and testing. So to give away all my secrets to you would be a bit silly.
This course is also NOT for people who don't have the time to learn the skills to improve your writing and the flow of your website. If you’re strapped for time, you’re probs better off with my 1-to-1 copywriting services.
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Whether you’re product based or services based, you’ll flippin love this.
I’d love to get you onboard but we can always chat beforehand if you want to be 100% certain it’s a good fit for you. You can ping me an email by clicking right here.
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Indeedio. If you are unable to pay in full, there is an option to pay in 2 monthly instalments of £38.
And if you identify as a marginalised group (based on the list of protected characteristics under the Equalities Act), I’m offering 5 ‘pay what you can’ spaces, by application. Click here to apply.
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There will be videos sent to you to do a preparation for the live workshop — these’ll take a minimum of 2 hours to do well.
The workshop will be 60-90 minutes, with time for Q+A at the end.
Then implementing what you’ve learnt shouldn’t take more than a couple of hours to re-write your key sales page.
But you can dedicate more time, even better :)
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You’ll have all the videos and the recording available for 3 months. It’s only coz I want you to implement these things now.
Why not longer? Because there will be new iterations of this workshop with a growing library of content. But if you’ve taken the workshop in the past, you’ll get a discount on signing up a second time.
Ooh but remember the sale page framework and research resources you can keep forever — once you’ve downloaded them, they’re with you for life.
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If you've made your website yourself and are able to change page layouts and the copy, you should be golden.
So if you're on Squarespace, Wix, Wordpress, Weebly, ShowIt (let me know if I've forgotten any others).
If you're unsure, please do give me a shout (email me direct) and we can chat over the capabilities of your platform to DIY changes and then see if this will be a good fit for you.
An integral part of our growth strategy
“Our website is our key sales tool, but we realised that while it was inspiring people, we weren’t translating this into direct sales.
Bring on Alice’s expertise and within hours we had altered our taglines, streamlined our customer choices and made our website a more effective sales platform. Impressive results, thanks Alice.”
— Hayley Lawrence: co-owner of Family Surf Co.
Alice Writes Copy © 2024
All rights reserved.
Got any more Qs?
Ping me an email at
hello@alicewritescopy.com
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