1. The foundations
Setting goals
Enjoy getting stuck into these juicy resources. If you’ve got any questions, there’s a comments box at the end of the page, so scroll to the bottom + let me know how I can help you. Responses will be posted within 2 days.
Start here ↓
What role should your website play in your business?
Where are your goal posts? And what happens if you don’t have any?
So why do you want to do this? I’m guessing you want some guidance on what to say and how to say it.
Whenever you’re writing anything for your website — in fact, it could even be a social media post or blog article — keep these three things in mind: what you want a future customer to do, think and feel, that is going to help move them towards being a paying customer.
So if we think back to the idea of our future customers walking down a path, this is the equivalent to holding their hand along this journey.
Clear guidance and direction is going to help you encourage more people to hit that end goal of yours.
More people hitting this end goal is what’s going to help you take your business up a gear.
